The fire is now 'under control' but people are being urged to avoid the area.
Flames could be seen coming from the New Hacket hotel near the Cliffs Hotel on Monday Afternoon. Eight Fire engines attended the scene initially, with a further four being called to help tackle the inferno. A specialist fire lift was also at the site, as well as multiple Ambulance's and Police.
Specialist incidence response vehicles were also seen at the site, with a large scale cordon in place with several road closures including the stretch between Gynn Square and King Edward Avenue. There are also diversions around Warbreck Hill Road onto Dickson Road.
On-lookers shared videos on social media earlier this afternoon of smoke streaming across the promenade making visibility difficult.
A statement from Lancashire Fire & Rescue released shortly before 3pm read "Twelve fire engines, two aerial ladder platforms, one stinger and the drone team are in attendance at a four storey derelict building fire on Queens Promenade, Blackpool. Firefighters are wearing breathing apparatus and using four jets to bring the fire under control. Firefighting operations are still underway."
Later adding, "If you can see or smell smoke, close windows and doors. Please stay away from the area"
"We are working with Lancashire Police, Blackpool Council and other partners in a multi-agency response to this incident."
Update: firefighting operations will continue overnight. Road closures remain in place, so please avoid the area where possible.
— Lancashire Fire & Rescue Service (@LancashireFRS) April 24, 2023
The building was also the site of another fire earlier this year with multiple fire engines called to help tackle a blaze.
Our reporter Luke Abbass has been down at the sight with this update:
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