Pleasure Beach Resort has said that it’s set on honouring its founder’s mission statement, which was set 129 years ago by the current CEO’s great-grandfather, and promises to ‘make adults feel like children again’.
To honour the rich family history, the park is launching a new campaign as it heads into its peak season, which is aimed at evoking nostalgia through the mission statement.
The seaside resort has announced that throughout May and June, adults will be able to buy tickets for the same price as a junior – meaning that if booked in advance adults could grab themselves a full park ticket for as little as £30.00.
CEO of Pleasure Beach Resort, Amanda Thompson OBE, said: “In 1896, my great-grandfather William George Bean started his amusement empire which we all know and love today as Pleasure Beach Resort.
“He was very clear that in creating our amusement park he wanted to make adults feel like children again. To continue that mission, we’re launching this new campaign, and I hope it will bring the same joy to families in 2025 as it has been doing for centuries.”
William George Bean (1856–1946) founded Blackpool’s Pleasure Beach, and was inspired by the amusement parks he visited in America.
He first purchased a motorcycle monorail which was positioned on the sandy south beach of Blackpool. As the seaside town became a popular tourist destination, Bean continued to buy and build rides, his most notable being built in 1904, Sir Hiram Maxim’s Captive Flying Machines which are still being ridden in the park today.
Speaking over one hundred years ago, he said: “We wanted to found an American Style Amusement Park, the fundamental principle of which is to make adults feel like children again and to inspire gaiety of a primarily innocent character.”
Throughout June, Pleasure Beach’s Nickelodeon Land is home to PAW Patrol Month, where guests can enjoy special character meet and greet with the pups, and themed games and activities.
Amanda added: “Life is more magical when we allow ourselves to embrace our inner child. At Pleasure Beach, we’re committed to crafting moments that remind grown-ups what it’s like to see the world through a child’s eyes."
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