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New Attraction Allows Kids to Jump Inside Their Favourite Books On Blackpool Seafront

A new multi-million pound family attraction is coming to Blackpool's seafront.

Opening on the 19th May, The Gruffalo & Friends Clubhouse indoor play adventure is like no other as kids embark on a journey through the world of six well loved children's stories. 

Characters from best-selling author Julia Donaldson and illustrator Axel Scheffler's bestselling books such as The GruffaloRoom on the Broom and Zog, aim to bring together their very best stories to life in this family attraction. 

In the clubhouse, guests will burst through the pages of these magical stories into a magical 3D world in an adventure of discovery, imagination and play. 

The two hour immersive experience comes is a 2.3 million pound investment from Merlin Entertainment and has been 18 months in the making.

The new experience will join seven other Merlin attractions in Blackpool, including SEA LIFE, the Blackpool Tower, making it the perfect destination for families and kids under 10, with a toddler play area for under 3s. 

Tickets for The Gruffalo & Friends Clubhouse are £12 for children and £4 for adults.