Why Radio?
Radio provides reach, with 89% of UK adults tuning in each week; resonance, as an emotional influencer with the power to enhance brand perceptions at a subconscious level; and results, delivering an average ROI of £7.70 for every pound spent. (internet – Bing)
Radio broadcasting offers several advantages, including its wide reach, cost-effectiveness, and accessibility, making it a powerful medium for reaching diverse audiences, especially in remote areas. It provides real-time updates, caters to local communities and engages listeners' imaginations. (Google)