New Investment and Expansion Plans for Fylde Coast Estate Agent

    Thursday, 13 August 2026 10:45

    By Andy Bolton

    Ged Mills Homes Rebrands as Fylde Coast Homes Following New Investment and Expansion Plans

    Established local estate agency Ged Mills Homes has announced an exciting new chapter for the business, rebranding as Fylde Coast Homes following significant new investment from local businessman Steve Richardson.

    The move marks the next stage in the growth of the estate agency, with the new investment providing additional resources to expand the team, move into new premises and further strengthen the company’s presence across the Fylde Coast with more acquisitions of existing estate agency brands in the future

    Ged Mills Homes was founded by Ged Mills and Hannah Robinson with a focus on delivering a more personal, approachable and customer-focused estate agency service. Since launching, the business has continued to grow, with increasing numbers of homeowners choosing the company to market and sell their properties.

    Having recognised the potential within the business and its growing reputation locally, businessman Steve Richardson has now invested in the newly formed Fylde Coast Homes, providing the backing required to take the company into its next phase of development.

    Despite the new name and investment, Ged Mills and Hannah Robinson will both remain at the heart of the business, ensuring customers continue to receive the same high levels of service, communication and personal attention that have become synonymous with Ged Mills Homes.

    They will also be joined by Sally Taylor and Richard Ashworth, strengthening the team and providing additional support as the company responds to an increasing number of enquiries, valuations and new property instructions.

    Ged Mills said:

    "Ged Mills Homes has grown considerably since Hannah and I first started the business, and we are incredibly proud of the reputation we have built and, most importantly, the relationships we have developed with our customers.

    "Becoming Fylde Coast Homes gives us the opportunity to take everything people already value about the business and build on it. Steve's investment allows us to grow the team, improve the resources available to our customers and expand our presence, while Hannah and I remain very much involved in the day-to-day running of the business.

    "For our existing customers, the important message is that the people, personal service and approach they know aren't changing. We are simply creating a stronger business around them."

    The investment will also see Fylde Coast Homes relocate its operations into a new office on the Fylde Coast, providing a larger base from which the company can support its growing portfolio of properties and future expansion plans.

    Steve Richardson said:

    "I have watched what Ged and Hannah have built and could see immediately that there was significant potential within the business. They have developed a strong local brand based on customer service, local knowledge and a very personal approach to estate agency.

    "The opportunity is now to give the business the investment and infrastructure it needs to grow while protecting the qualities that have made it successful in the first place. I am delighted to be involved and excited about what we can build with Fylde Coast Homes over the coming years."

    The expansion is also expected to create new employment opportunities locally, with Fylde Coast Homes planning further recruitment as demand for its services continues to increase.

    Hannah Robinson added:

    "Customer service has always been incredibly important to us. As the number of people approaching us to sell their homes has increased, we have been conscious that we never want growth to come at the expense of the experience we provide.

    "Bringing Sally and Richard into the business, alongside further recruitment, means we can continue giving every customer the level of attention they expect from us while also allowing Fylde Coast Homes to grow."

    The transition to Fylde Coast Homes reflects the company's wider ambitions across the area, creating a brand capable of representing homeowners throughout the Fylde Coast while retaining the local knowledge and personal approach on which the original business was built.

    With new investment, an expanded team, new premises and plans for further recruitment, Fylde Coast Homes is preparing for a significant period of growth.

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